Marketing Construction

My wife told me, more than once, that the only state in the U.S.A. in which she will live is California. I came across an advertisement on HotJobs.com today by a company in California called K-Designers, listing a number of positions throughout the United States, many of them in California, where they are based. It seems from the ads that they are especially in need of people with marketing and sales backgrounds.

Hmmm.... this sounds intriguing. K-Designers is one of the top five remodeling companies in the United States, having been in existence since 1978, and growing rapidly. It's a difficult time in the construction industry, but it looks like they have found a niche. People aren't buying new homes so much these days with the credit crunch, but those who can afford to are renovating the homes in which they already live.

I helped market a small construction company in Hollywood, Minnesota, in 2008 and know how difficult construction firms of all sizes are finding the current economic climate. Through my marketing efforts, I brought in over two thirds of the business that year and in so doing helped the owner save his company, utilizing innovative techniques I'd learned from my years in telephone sales and market research, along with my own creativity. It seems as if K-Designers is using many of the same tools I did.

I've also seen how customer service can make or break a business. The key to any successful business and the key to its survival in these dire economic times is just that, attention to the customer. This is something that K-Designers hqs a handle on, and I'm wondering if perhaps this should be my next career move.